One District One Product (ODOP)

In-line with the hon'ble Prime Minister's vision of Aatma Nirbhar Bharat, numerous initiatives have been undertaken by various ministries of Government of India. One such initiative is the One District One Product (ODOP) initiative spearheaded by the Department for Promotion of Industry and Internal Trade (DPIIT)

One District One Product (ODOP) initiative is aimed at fostering balanced regional development across all districts of the country. The initiative aims to select, brand, and promote at least One Product from each District (One District - One Product) of the country for enabling holistic socioeconomic growth across all regions. The ODOP Initiative has identified a total of 1102 products from 761 districts across the country.

Under the ODOP initiative, all products have been selected by States/UTs by taking into consideration the existing ecosystem on the ground, products identified under Districts as Export Hubs (DEH), and GI-tagged products.

The initiative has been actively collaborating with various Indian Embassies to promote exports and public procurement of ODOP products. Various ODOP products have been delivered to multiple Indian Embassies in Argentina, Nigeria, Croatia, etc.